Designing and Evaluating Behavior Change Interventions Course

Introduction

Behavior change interventions are critical in addressing complex social, health, environmental, and development challenges. This course provides a comprehensive foundation in understanding how and why people change behaviors, equipping participants with practical tools to design effective interventions that influence attitudes, norms, and actions in diverse contexts.

The course explores key theories and models of behavior change, helping participants understand the psychological, social, and environmental factors that drive human behavior. Participants will learn how to apply frameworks such as social norms theory, health belief models, and behavioral economics to design interventions that are evidence-based and contextually relevant.

Participants will gain hands-on experience in designing behavior change strategies that target specific populations and outcomes. The training emphasizes the importance of formative research, audience segmentation, and culturally sensitive approaches to ensure interventions are tailored, impactful, and sustainable over time.

A strong focus is placed on monitoring and evaluating behavior change interventions to assess effectiveness, measure outcomes, and inform adaptive learning. Participants will learn how to develop indicators, design evaluation frameworks, and apply both qualitative and quantitative methods to track behavioral outcomes and program impact.

The course also addresses emerging trends such as digital behavior change campaigns, nudging techniques, social media influence, and data-driven targeting. Participants will explore how technology and innovation are transforming behavior change strategies and enhancing reach, engagement, and effectiveness.

By the end of the course, participants will be equipped with the skills to design, implement, and evaluate behavior change interventions that drive measurable impact. They will be able to apply theory to practice, improve program outcomes, and contribute to sustainable behavior transformation in their respective fields.

Who Should Attend

• Monitoring and Evaluation (M&E) Officers and Specialists
• Public Health and Social Behavior Change (SBC) Practitioners
• NGO and Development Practitioners
• Program Managers and Project Coordinators
• Communication and Advocacy Specialists
• Researchers and Data Analysts
• Policy Makers and Advisors
• Education and Community Development Officers
• Social Marketing and Campaign Managers
• Consultants in behavior change and development sectors
• Government and public sector professionals

Duration

5 Days

Course Objectives

• Equip participants with a strong understanding of behavior change theories and frameworks, enabling them to design interventions that effectively influence attitudes, norms, and practices across different populations.
• Strengthen participants’ ability to conduct formative research and audience analysis, ensuring behavior change interventions are evidence-based, context-specific, and tailored to target groups.
• Enable participants to design comprehensive behavior change strategies that integrate communication, social marketing, and community engagement approaches for maximum impact.
• Build capacity in applying behavioral insights and nudging techniques to influence decision-making and promote positive behavior change in various development and public health contexts.
• Enhance participants’ skills in developing logical frameworks and theories of change that clearly link intervention activities to expected behavioral outcomes and long-term impact.
• Develop competencies in monitoring and evaluating behavior change interventions using both qualitative and quantitative methods to measure effectiveness and inform adaptive management.
• Strengthen participants’ ability to design indicators and data collection tools that accurately capture behavioral outcomes and changes over time.
• Introduce participants to digital tools and platforms for behavior change communication, including social media campaigns, mobile messaging, and online engagement strategies.
• Equip participants with strategies to address ethical considerations, cultural sensitivities, and inclusivity in behavior change interventions.
• Enable participants to assess and improve intervention effectiveness through feedback mechanisms, learning processes, and continuous refinement of strategies.

Comprehensive Course Outline

Module 1: Introduction to Behavior Change

• Understanding behavior change concepts and importance
• Types of behaviors and influencing factors
• Overview of behavior change interventions
• Ethical considerations in behavior change

Module 2: Behavior Change Theories and Models

• Health Belief Model and Theory of Planned Behavior
• Social norms and social influence theories
• Behavioral economics and nudging concepts
• Applying theory to intervention design

Module 3: Formative Research and Audience Analysis

• Conducting formative research
• Audience segmentation and profiling
• Identifying barriers and motivators
• Cultural and contextual considerations

Module 4: Designing Behavior Change Interventions

• Developing behavior change strategies
• Communication and messaging design
• Social marketing approaches
• Community engagement and participation

Module 5: Theory of Change and Results Frameworks

• Developing theory of change models
• Linking activities to behavioral outcomes
• Setting objectives and expected results
• Risk analysis and assumptions

Module 6: Implementation of Interventions

• Planning and managing implementation
• Stakeholder coordination and partnerships
• Resource allocation and logistics
• Monitoring implementation progress

Module 7: Monitoring Behavior Change

• Developing behavior change indicators
• Data collection methods and tools
• Real-time monitoring approaches
• Tracking progress and outcomes

Module 8: Evaluation of Behavior Change Interventions

• Evaluation designs and methodologies
• Measuring impact and effectiveness
• Qualitative and quantitative analysis
• Learning and adaptation

Module 9: Digital and Innovative Approaches

• Digital behavior change campaigns
• Social media and online engagement
• Mobile and SMS-based interventions
• Data-driven targeting and personalization

Module 10: Sustainability and Scaling Up

• Ensuring sustainability of interventions
• Scaling successful behavior change programs
• Policy integration and advocacy
• Case studies and best practices

Training Approach

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

Certification

Upon successful completion of the training, participants will be awarded a certificate of completion by Steady Development Center.

Training Venue

The training will be held online. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, tutorials and all required training manuals. Any other personal expenses are catered by the participant.
For registration and further enquiries, contact us on:

• Tel: +254 701 180 097
• Email: training@steadytrainingcenter.com

Tailor-Made Option

This course can be customized to suit the specific needs of your organization and be delivered on-line to any convenient location.

Terms Of Payment

Upon agreement by both parties’ payment should be made to Steady Development Center’s official account at least 3 working days before training begins to facilitate adequate preparation.

Our Upcoming Training Schedule